Nothing Technology
Reverse Pickpockets
2026 D&AD New Blood Yellow Pencil Winner
The most talked-about phone at the iPhone launch wasn't the iPhone. When you can't buy the stage, you steal the spotlight. Politely.
“Putpocketing” with the Nothing Phone (3).
With a prompt to create something out of Nothing.
To cause a media frenzy.
We took the creations and turned them into social posts:
Made on Nothing. At Apple.
The creations also became OOH with a QR code, inviting people to try the phone out for themselves on an interactive site.
Art Direction: Juliette Dias
Copywriting: Tobi Oyebade, Dallas Ordulu