Rummikub
Outsmart them all.
The game where you use strategy to outsmart others was created as a strategy to outsmart communism. When Romania outlawed playing cards in the 1940s, Ephraim Hertzano didn’t fight the rule. He outsmarted it. The result? A game too clever to ban, and still too good to put down.
Smuggled in at checkout.
Outsmart the store, the feed, and the guy in line behind you. A basket divider plugs a game about dividing and conquering. A self-checkout decal hijacks the viral checkout selfie. Two pieces of retail furniture turned into reach we didn’t pay for.
The Loop Hole Lounge
When you can't buy a storefront, you build a speakeasy inside one. Tucked behind the board game aisle of America's biggest Target is a lounge that doesn't appear on their store map or app. The only way in is figuring out it's there. Take over a big box by going small. Pretty fitting for a game built on outsmarting others.
Art Direction: Connelly Miller
Copywriting: Dallas Ordulu