RUMMIKUB
Outsmart them all.
The game where you use strategy to outsmart others was created as a strategy to outsmart communism. When Romania outlawed playing cards in the 1940s, Ephraim Hertzano didn’t fight the rule. He outsmarted it. The result? A game too clever to ban, and still too good to put down.
Point of sale placements
The Loop Hole
There's a lounge hidden behind the board game aisle of America's biggest Target, and the only way in is figuring out it's there. Fitting, for a game about thinking ahead.
Art Direction: Connelly Miller
Copywriting: Dallas Ordulu